“Mobile Learning Video “Nuggets” support Learning at Vodafone Ireland”
Communications giant Vodafone created mobile learning video nuggets to help improve staff communication skills in Ireland. Their goal was to improve staff skills with video clip for support and to help with retention. This company already worked hard to achieve high e-learning usage at their desktops so they also wanted to add mobility and time and place independence through 3 G compatible mobile phones.
They also wanted to deliver the content outside the normal class-room where it could be used where and when specific skills were being applied. They also wanted to prove that mobile learning could be effective.The technologies used in this project include: 3G compatible mobile phones, 3G network with a server capable of steaming video, video and audio equipment, and software to convert and format the video for delivery.They have used a mobile e-learning solution to delivery videos that can demonstrate content in a flexible mode of “anytime anywhere” They are not really using different types of learning but are specifically targeting staff with short demo videos focused on interpersonal communication skills such as meeting preparation, planning sales calls and dealing with customers and colleagues.
The video clips are mainly based on NLP techniques.NLP is a simple yet powerful approach to personal and professional development. It is based on the study of successful human performance in which the methods of very effective people are studied. The results are then distilled into easily learned ‘techniques’ and presented in workshops - making each workshop a valuable short-cut to more successful living. In a few hours you can learn what may have taken others years to discover in a trial and error manner. (http://www.nlp-now.co.uk/faq.htm)
Vodafone describes this as “PC-independent learning delivery model as part of their evolving e-learning strategy”. This type of instruction uses cognition because it is modeling and uses visual and auditory learning styles. The videos serve as a good review and reinforcement strategy that the learners can apply when needed most.
I like this type of instruction and learning. I still see problems with fully delivering a course on a mobile phone but I definitely see this as a very good additional method to the desktop and any face-to-face.
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What I liked most about this case is the focus on the mobile video nuggets as part of the blended learning solution approach to improving retention and actually transforming the way the employees do business by providing a JIT reminder of the workshop lessons as they deem important.
ReplyDeleteThanks for sharing. I appreciate your contextualization of the process of delivering the nuggets by outlining the technology integration clearly.
Hi Debbie,
ReplyDeleteThanks for including the link to NLP! I am also skeptical about the viability of designing a course solely for mobile phones, but I think the blended options can greatly enhance the success of a learning experience.
I liked this case study. To me the use of the cell phone to deliver a completely separate segment of the learning program was a good idea. So often I have thought in terms of using a cell phone to deliver the very same stuff to learners as you can access through the use of a regular computer keyboard and monitor. Maybe this is the way to go. We can use different delivery methods and content when using mobile devices like a cell phone.
ReplyDeleteThe program complements their other learning initiatives. It doesn't simply duplicate or replicate the main learning program on a mobile device.
This is a very good use of technology and it ought to help learners retain knowledge better. One thing corporations will like is that it was cost effective.
Good analysis, Debbie.